How To Build E-Commerce Website Step By Step
Businesses today are coming up with new ways and strategies for attracting customers. The only way that a business can keep up with the expectations of the customers is by keeping themselves updated with the recent trends. The secret recipe for bringing in more sales lead is to become the go-to source of a particular product that is highly desirable.
For instance, you specialize in the e-commerce business, so you need to offer exactly what your customers are looking for. You need to realize where you are lacking behind and if that is not done on time, then your competitors might steal the show.
Your eCommerce website has a wide category of products, but if your business strategies are in the right place, then a single product that is trending can boost your overall sales. All you need to do is to act smart here. You need to track and record data of your customer’s shopping journey and learn about their behavior and preferences of your products.
In this article, we will discuss the top ways of building a mindblowing e-commerce website in a few easy steps.
Why do you need to have an online presence for your eCommerce business?
With the world moving faster to the digital space, it has become very much essential for every entrepreneur to have an online presence of the business. With Covid-19 taking over the entire world, people have started relying on online purchases. This creates a great opportunity for the e-commerce business owners to create their own website and start promoting it immediately.
Top tips to create an e-commerce website
For building an e-commerce website, you need to have a good technical understanding. There are several things that you need to consider before you start creating one e-commerce platform. However, if you don’t want to spend a fortune on creating an e-commerce website, then here are a few essential steps that you cannot skip:
Begin with a strategy
Anybody can build an e-commerce website, but success can only be ensured if the person has a sound strategy, to begin with. Strategies are a part of any kind of business. Prepare a list of strategies before you commence your business. Think about your target audience and how can your products and services help them. Jot down the challenges that you are going to face in the future. In this way, by forming strategies, you can have a great start to your business.
Choose your Domain
For initiating an e-commerce website, you need to purchase a domain that you can customize accordingly. You need to hire the best app development team in the town and get your e-commerce website and app developed by them. A custom domain offers your e-commerce store a recognizable brand name. Also, you are getting a professional email address that will be linked to your domain. In this way, people can directly contact you. Apart from that custom domain also provides you with additional SEO related benefits.
Decide on your payment methods
Since you are launching a new e-commerce website, therefore, you need to decide on your pricing structure and set up your payment methods. Remember, you must provide your customers with the ease of a hassle-free transaction process.
Currently, most of the e-commerce website includes various payment methods like net banking, debit card, UPI, and other third-party payment apps. Cash on delivery or COD is a default option on every e-commerce website. It is up to you to decide what kind of payment structure or payment method you are willing to set up for your customers.
Start crafting your website
The next step is building an amazing e-commerce website. You need to create your website in such a way so that it attracts the visitors’ attention and they are enticed to purchase products from your website only. Add your products along with the prices and other requirements. But designing an e-commerce website will take much time, therefore you must choose the best website and mobile app development company with smart and experienced professionals.
Things that you need to remember while creating an e-commerce website include a photograph, store name, logo, and trust marks. Make sure that your customers are not finding it difficult to navigate to other products on your site. If they are dissatisfied then they can immediately leave your website and check some other e-commerce platform.
Market well
Once you have launched your e-commerce website, start with its promotion immediately. This will increase your website traffic, thus leading to more sales. Have a solid marketing plan for your kitty and start with promoting your website. There are several places where you can market your product.
For instance, social media is an amazing place for marketing your e-commerce website. People are now always hooking into their social media platforms including Facebook, Instagram, Twitter, and LinkedIn. This creates an excellent opportunity for e-commerce entrepreneurs to promote their websites through paid ads, blogs, infographics, videos, and so on.
Entice with discounts and offers
People love freebies or free products. And once you are successful in providing them with some free gifts with their first purchase, then you are definitely going to increase your chances of growing your customer base. These discounts and offers spread like wildfire through word of mouth. With a little bit of investment in the promotional offers, you can generate more sales for your business.
Bonus Tip: build a sales channel app as well
There are several website development companies that can help you in generating scalability in your eCommerce business. Although this is not a compulsory step, if you want then you can definitely invest in it. Here’s how you can build a private app that showcases all your products for sale:
Step 1: Set Up Your App
The first step to build a private sales channel app. This is essential in order to enable your workplace with a custom sales channel. Your App requires specific sales channel codes while you create or accept any kind of order or return.
Step 2: Syncing Product Inventory
Your product should be marked as available by your app on the sales channel which will ensure that it is able to track the changes. Next, your app should be able to track the product inventory changes in the fulfillment center of the company and then update the changes in the sales channel catalog.
Step 3: Order Fulfillment
For fulfilling a particular order a process needs to be followed. Once an order is placed on the sales channel, it automatically creates the same order in the company’s portal. The order is then saved in the portal and gets allocated for shipment. The shipment status is sent to the sales channel and the Order gets marked as packed. The next step is the assignment of the courier. Details are sent to the sales channel and the Order gets marked as dispatched. Next, the dispatch details are sent to the sales channel and the shipment gets handed over to the courier partner. After this process is completed, the portal updates the final shipment status to the sales channel.
Step 4: Manage Returns
Once you receive a return request from your customers. It automatically gets updated into the sales channel. Next, the return of shipment is scheduled by the sales channel and the status gets updated in the company’s portal. The return status which is created in the portal is then updated back to the sales channel. After that the entire return process gets updated, like when the return is being created, picked up, pickup canceled, pickup pending or out of for pickup, in transit, etc.
Concluding thoughts
By building an e-commerce app you are getting a unique solution for your business. You can easily target your customers with a stunning e-commerce website or sales channel with responsive designs, secure payment gateway integration, automated shipping solution to manage everything.
Speed up your ordering process and smoothen your operational workflows that will provide a great shopping experience to your customers.
Ready to break out of the commodity trap by going online and automating your business?
Connect with Dolphin Web Solution and get an amazing e-commerce website or app developed today. You can hire magneto developer for ecommerce web development.
